An Integrated Social Marketing Plan developed for the Trinidad and Tobago Prison Service

An Integrated hearty marketing Plan developed for The Trinidad and Tobago prison house Service To raise the direct of Awareness among the Inmate universe of discourse about The benefits of the Correctional Educational Programme Henley MBA. merchandising perplexity Table of Contents Nos. The Assignment Brief Executive unofficial Aim and structure of paper Organizational e realwhereview Where are we at present (Part I) 2.1The Macro Environment .2.2 The Micro Environment .3 Customer summary .4 Segmentation .5 Competitors .6 intimate Marketing Audit 7 attire analysis Where do we command to be Part (II) Marketing assumptions, risks and forecast Marketing Objectives Marketing strategies Segmentation targeting and positioning fusion Internal Marketing Initiative Product support cycles/second Marketing mix strategies How do we get there (Part (III) Marketing programmes Promotional campaign Communication objectives 5.Monitoring, control and Evaluation 6. Contingencies 7.

determination Notes References Annexes Executive Summary Trinidad and Tobago has, over the last five years, witnessed a spiraling increase in the rise of violent crime, which continues to kick in a serious squeeze on all aspects of demeanor in the society, despite the proceed improvement in the countrys frugal fortunes. In 20 00 a storage locker appointed project Force! on Crime, in its deliberations, shew that a very high percent of the crimes committed were by repeat offenders. The depute Force recommended fundamental reforms for the twist jurist System, and in particular, the Prisons Services, which, up to this time, was the most breaked arm of the Criminal Justice System. The neglect of the system was reflected externally, by public indifference and disillusionment of midland customers. These recommendations were part of an overarching philosophical perspective of Restorative Justice, a thorough departure from previously tried and obviously discounted models of sentencing offenders. particular and deprecative to the Prisons approach is the utilization of `Correctional Educational Programmes (CEP), geared towards preparing inmates for reclaimable and... If you want to get a full essay, line of combat it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay