Hollitz Ch. 6

Name: level 111Assignment-2Hollitz chapter 610 points Ideology and History: Advertising in the 1920s 1. The defining characteristics of advertisements in the 1920s has shifted into pentad divers(prenominal) levels from factory viewpoint to concern with the mental processes of the consumer, from the clinical to the subjective, from descriptive product date to talk in toll of crowning(prenominal) buying motives. as pointed from Printers Ink. These level of shifts prove that in the 1920s, the products were a solution for the consumers problems. For example, Advertisements in the new copy styles identify in the lead a model of lifes struggles that was well-tailored to itch a responsive chord among people conscious of the increase habituation of their life ambitions on large organizations and impersonal judgments (Marchand 141). demoralize this, consumers were influenced by advertisements because they take the products really than wanting it. Advertisers were look upo n due(p) to consumers in needs. Also, nearly every characteristic normally attributed to the amasses was also conventionally a feminine trait well-nigh of the advertisers were women. 2. Back in the 1920s, advertisements were k immediatelyn from factories and people would buy products because they need it. British, French and Ameri after part viewed women as fickle and debased consumers. presently the new techniques bring brain washed society into believe their advertisements and buying their products. For example, Listerine, a m issuehwash was advertised for years that if you cause halitosis, you should use Listerine and you carry the best breath. Its more out there now because advertisers are using their voice to crook consumers into buying their stuffs rather than having the consumer get it because they need it. Advertisers are advertize their products to consumers so the can get their profits. Like what J. Walter Thompson Company summarized, To give away goods we mustiness also sell words. In fact we have t! o go further: we must...If you want to get a ripe essay, assure it on our website: BestEssayCheap.com

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