Pricing Tactics

Workshop : Group 3 (Pricing Tactics) From the presentation, Group 3 presented most Major Group. It was very interesting since Major Group engross variant determine strategies in antithetic product types and for different types of customers. Group 3 more focuse on motion witness business of Major Group which comprised of Major Cineplex, EGV Cinemas, Paragon Cineplex and Esplanade Cineplex. They utilise product-mix, product-line and discriminatory pricings for their customers. By adapting different pricing strategies, they get caudex both successful and unsuccessful outcomes. The key learning elevation from this presentation was how to implement pricing strategies success goody. It is very true that we cite to do the research, understand what the customers want, applying STP, apply 3Cs model especially what the competitors nuclear number 18 doing in the industry and we need to have a specialised vision in order for our pricing strategy to be successful. For my case example, I would wish well to consider about hotel industry. I select The Landmark Bangkok Hotel as an example. Landmark has been undetermined in Bangkok over 20 years. During the world fiscal crisis and political instability in Thailand, many another(prenominal) hotels argon abject from less tourists and business travelers. However, Landmark is not greatly impacted. Their moving in rates are unflustered not that low.

Not only if because of their great location on Sukhumvit road and the sky hire station is only a few steps away(predicate) but also their prices are not very racy if compare with other h otels in the corresponding area or same cat! egory. Pricing Methods Perceived-value pricing for the customers. They would like to have their customers embrace that their room rates and services are worth the notes the customers spend. From many customers perceptions, Landmark Hotel is considered an old hotel. However, Landmark has vindicatory renovated their hotel rooms, pass away rooms, restaurant outlets and many facilities to attract the customers. Their exchange point is 5 star...If you want to get a full essay, order it on our website: BestEssayCheap.com

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