Saturn : A different kind of a car company : HBS Case

1. What is Saturns strategy? * Improvement in the Labor-Management Partnership. Changing the established family line between GM and its unions * Clear definition and articulation of companys army commission and values. Challenge to the established norms of client service. Making authentic that every(prenominal) employee is aware of his goals and the ultimate purpose * Improvements in design and manufacturing process. closely GM cars were criticized for obsolete designs and locomotive engines. Saturn wanted to change that perception by devising frequent incremental improvements and designing the cars with advanced engine components and features as well as oblation generous levels of type equipment * increase emphasis on guests service by create the political machinecratic brand awareness - selling the company with the car, identifying closely with the customer and treating him/her on a personal level. Enhancing the buying nonplus by offering no haggle policy and friendly service * Establishment of comical Retailer consanguinity; only those franchises that demonstrated high levels of customer service were give the right to sell Saturn 2. What elections and capabilities does Saturn possess? * devil to vast resource of General Motors, its parent. Advantageous financing terms, cleverness to rise capital, use of GMs managerial talent * Favor competent to(p) supplier relationships. Close physical proximity and unique connective with suppliers of necessary parts * Close ties to railcarworkers union.

Ready glide trend to skilled labor previously displaced due to layoffs * Joint GM venture w ith Toyota has taught valu equal skills appl! icable to Saturn 3. How does Saturns strategy exploit its resources and capabilities? Saturn was able to obtain enough resources to be able to start with a clean sheet. It was given enough flexibility to change well-established American auto manufacturing mode of operation. Since it had virtually unlimited access to both experience management and labor, it was able to exploit it to the companys... If you want to get a full essay, order it on our website: BestEssayCheap.com

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