Sony - Jk Wedding Dance

EXECUTIVE SUMMARY Sonys jive Label crowd (JLG) has been apprised by YouTube that a homemade television system highborn JK conjoin Dance is using their copyrighted euphony without authorization. The painting features a hip hop influenced dance at the hymeneals of Jill Peterson and Kevin Heinz, performed to the music of JLGs artist Chris embrown. Aided by the innovations novelty and Browns distinctly perceive music, the word picture has gone viral and garnered approximately 33 trillion views in the last six months. Browns existence shape has recently taken a beating owe to his condemnation in a domestic violence case, and it has adversely squeeze sales of his music. Since this video also presents an opportunity to legitimatise its content, JLG require to decide how to approach this copyright infringement issue. mend pickings a decision, JLG needs to consider the financial, legal and PR implications of its actions. It is cognizant that JLG should monetize the video by negotiating agreements with YouTube, Peterson and Heinz and organic exclusivelyy push Browns music.

[Word Count = 164] ? display panel OF limit EXECUTIVE SUMMARY3 TABLE OF CONTENTS4 SITUATIONAL ANALYSIS5 PROBLEM STATEMENT7 OPTIONS7 military rank CRITERIA7 rating OF OPTIONS8 Option 18 Option 28 Option 38 RECOMMENDATION9 ACTION PLAN9 REFERENCES11 ? SITUATIONAL ANALYSIS The Marketing and Digital Media (MDM) group for the Jive Label Group (JLG) at Sony Music is accountable for all aspects of artist marketing, with a focus on direct-to-consumer strategies and monetization of unsanded media products. In the past year, social media, or net net b! ased software that facilitates the creation and exchange of user-generated content has seen explosive growth. Social networking site Facebooks users increased 3 times, human beings microblogging site Twitters users increased 18 times. The meat time spent on social media also grew ~2.5 times, from 7 to 17 minutes. In addition to these, YouTube, Googles extremely best-selling(predicate) video sharing...If you want to get a full essay, format it on our website: BestEssayCheap.com

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